In Small change: Why the Revolution Will Not Be Tweeted by Malcolm Gladwell, he mainly discusses how social media has impacted the why many individual and organizations interact with each other. Many people around the world depend on the social media because it’s an easier way to know more detailed news or events rather than reading the news paper. While author Malcolm Gladwell discusses a little bit more on how social media changes the outlook of a society, I absolutely agree that the media is good at spreading awareness, which is something that many people should not overlook. While reading this chapter, I started to notice that the author uses two out the three categories of the means of persuasion. Ethos shows how credible the author is and pathos expresses the emotions the reader feels while reading a story. Gladwell uses ethos and pathos mainly in this section to describe how individuals feel about the social media. Though the use of ethos, Gladwell uses many scholarly and knowledgeable individuals to help back up his point about the aspects of social media. For example he uses Aaker and Smith who say “Social networks are effective at increasing motivation”(321). In other words, Gladwell shows what other people believe about social media and this shows how credible he is. Overall, I must agree that the first step to making an impact on society is making your voice heard thorough any type of media. This can help change the on going things that is destroying our society.