After reading this short essay, “Small Change: Why the Revolution Will Not Be Tweeted” By Malcolm Gladwell, I was a little bit confuse. However, I came to the conclusion that it is just basically about how technology and social media had evolved and made a huge impact in our society and all over the world. In my opinion, Gladwell used two out the three categories almost equally effectively to persuade the reader. He used Pathos and logos almost equally in the essay, but more he used Logos. Gladwell used Logos effectively because he was trying to prove that social media like Facebook, Myspace, and Tweeting made Activism look more effective. By having people tweeting, it turns out to have a good outcome by allowing other people from the entire world to be connected with us. For example, in the book Gladwell used the example of the four friends that protested against the coffee shop for discriminating the students for their race and color. The protest became a civil rights war to stop discrimination against race and this protest became so big without using social media. Gladwell said that,” The new tools of social media have reinvented social activism” (314). One of the examples he used was the “Without Twitter the people of Iran would not have felt empowered and the confident to stand up for freedom and democracy’” (314). This literally shows how the effectiveness of social medial has become more useful in in being an activist. Before the revolutions were very effective because people were determine and strong enough to go out a protest for what they believe was right. Now since social media has spread, different societies are able to get together and build weak ties. In addition, Gladwell mentions that having this new technology and social media, “It makes it easier for activist to express themselves, and harder for that expression to have any impact” (327). Having that in mind, he is using logos because Gladwell is trying to persuade you by using reason in his arguments in the essay. His logical explanation is that because we have this new network full of many social medial, people are able to become more activist. I hope that this makes sense to you all guys, I have a little trouble understanding the Ethos, Pathos, and Logos. However, I feel I explained my point correctly.