After reading the article “Small Change: Why the Revolution Will Not be Tweeted” by Malcolm Gladwell, he basically explains in this article the difference between the activist now and the activist people of back then. He explains how people use technology now to be known and step up, when decades ago they would do all of that in person. Gladwell uses great examples throughout his essay, he starts off by telling us the story of four college students started a protest just by sitting in a “whites only” lunch counter in Greensboro, North Carolina. He uses this example to prove that many of us wouldn't do that today, many people today wouldn't stand up for what they believe in person and would rather do it by pressing “like” or the “retweet” button behind a computer screen. Gladwell uses logos to support his ideas when he uses the example of the Facebook page of Save Darfur Coalition that is found in page 321 on the bedford handbook. Gladwell uses ethos by pointing out in some example on how people use the internet for the wrong causes. He insisted that many people use technology to contribute to small changes when they could be outside and focusing on more important ones. After all, Gladwell argues that social networking used to promote big changes doesn't work because the internet isn't a strong source to bring people together and fight, without leadership this only causes small changes.